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To develop and invest in the highest quality properties, products and services consistent with community, environmental and government requirements; keeping in pace with our changing environment to constantly add value to what we do. 

Key Objectives 

  • To act efficiently, responsibly and reasonably at all times, maintaining the highest levels of integrity in all our dealings and compliance to our legal and regulatory obligations; 
  • To ensure cost and operational efficiency by implementing appropriate methods, innovations and technologies; 
  • To conduct market research, understand and anticipate our customers and competitors; 
  • To build properties with functional, timeless designs and good quality finishes that can be cherished by and shared with generations to come; 
  • To provide excellent all-round service to our customers, building good long-standing relationships; To build and reinforce the recognition and confidence in our commitment, expertise and ability in delivering and maintaining top quality for all our properties; 
  • To develop and maintain a transparent and effective organisation with defined roles, responsibilities and procedures; 
  • To create a motivating, enjoyable and rewarding team environment for our people; 
  • To maintain a conducive and safe working environment with a culture of excellence and integrity; 
  • To practice effective internal and external communication and relationship building; 
  • To maintain consistent growth in profit, dividend and investment value for our investors.