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To develop and invest in the highest quality properties, products and services consistent with community, environmental and government requirements; keeping in pace with our changing environment to constantly add value to what we do.
- To act efficiently, responsibly and reasonably at all times, maintaining the highest levels of integrity in all our dealings and compliance to our legal and regulatory obligations;
- To ensure cost and operational efficiency by implementing appropriate methods, innovations and technologies;
- To conduct market research, understand and anticipate our customers and competitors;
- To build properties with functional, timeless designs and good quality finishes that can be cherished by and shared with generations to come;
- To provide excellent all-round service to our customers, building good long-standing relationships; To build and reinforce the recognition and confidence in our commitment, expertise and ability in delivering and maintaining top quality for all our properties;
- To develop and maintain a transparent and effective organisation with defined roles, responsibilities and procedures;
- To create a motivating, enjoyable and rewarding team environment for our people;
- To maintain a conducive and safe working environment with a culture of excellence and integrity;
- To practice effective internal and external communication and relationship building;
- To maintain consistent growth in profit, dividend and investment value for our investors.